JIRO Powder

Premium Organic Houjicha Powder

JIRO Powder
JIRO Powder
JIRO Powder
JIRO Powder
JIRO Powder
JIRO Powder
JIRO Powder
Regular price £14.00
At a glance

Roasted and expertly processed, this premium organic houjicha powder is the perfect option for making hot and iced houjicha lattes.

  • Free worldwide shipping starting at 150$ USD
  • In stock, ready to ship
  • Backordered, shipping soon
Tax included. Shipping calculated at checkout.


JIRO powder is a premium organic houjicha (or hojicha) made by Irie san in Yame, according to the same strict rules he uses for our best-selling high-grade sencha, JUN: zero pesticides, zero chemicals, respectful of the soil and the environment that allows his tea leaves to grow strong and beautiful at the top of Yame mountains.

JIRO powder is nicely roasted and expertly processed and ground. Made with the same highest-grade, first-harvest kukicha (shiraore) as the whole leaves. The quality of this balanced, fine powder is apparent with every cup. It is the perfect option for making hot and iced lattes and for baking and cooking.

Our houjicha JIRO comes in whole leaves and in powder, which is perfect to bake cakes and cookies, to make houjicha latte or simply mixed with cold or hot water to prepare it on the go or at the office. Like with matcha, powdered houjicha gives you the chance to ingest the entire tea leaves, and so you benefit from all their nutrients! You prepare it like you would a matcha, with a bowl and a whisk.

Did you know?

Roasted in porcelain pot over charcoal, houjicha is made from green tea leaves and stems that have been steamed (shiraore). Houjicha is still green tea despite its chestnut color that will remind you of black tea. The fermentation process has been stopped, so you benefit from the full power of green tea antioxidants. Super easy to prepare, you simply pour nearly boiling water over it and let it brew for 30 seconds. The roasting process lowers the caffeine contents of the tea, and so houjicha has next to no bitterness and it can be enjoyed anytime during the day by everyone. Very affordable yet delicious, houjicha is loved by families and tea farmers throughout Japan, especially during meals.

How to make houjicha latte (1 serving):

- mix JIRO organic houjicha powder (1 tea spoon) with 60ml of hot water in a cup or matcha bowl, and whisk it
- add the sweetener of your choice (optional)
- pour cold or hot milk, to taste (and add a couple of ice cubes for ice houjicha latte)


Net Weight: 50g
Harvest: 2022
Origin: 100% Japanese tea from Yame
Quality and type: Premium Houjicha Powder
Organic: Yes
Cultivars: Yabukita
Conservation: 6 months unopened
Optimal tasting: within 3 weeks after opening

Brewing Instructions

tea leaves Tea for 2
3g / 0.10 oz

water dosimeter Water
60ml / ~ 2.02 fl oz

tea spoons Temperature
100C / 212F

time iconTime

Tasting Guide

Aromatic Profiles


Irie Toshiro became convinced of the health benefits of green tea when, at 20, he suffered from gallstones and recovered quickly thanks to taking up to drinking green tea from his hometown, Yame.

For 35 years now, Irie san has invested his time and energy to grow 100% chemical- and pesticide-free green tea. As such, he was one of the first tea producers in Japan to embrace organic tea production. Along with his son, he shows the utmost care for his fields and the environment, and is a fervent defender of sustainable agriculture and tea production.

What Customers say

You may also like these

Recently Viewed