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March 8th is the International Women's Day, and at IKKYU, we wish to mark this day with 10% off our entire store with coupon : iwday22

We celebrate the accomplishments of women around the world, big or small, at the local or global level, and their ongoing struggle for dignity, respect and equal rights.

It's the perfect day to talk about women in the tea world in Japan. On the one hand, like in so many sectors in Japan, the tea industry is still very much a 'male world'. But like always in the agricultural world, without women at the helm or behind the scenes, nothing could be done.

Tea farming is still done mostly by small family business, where everyone is involved in the entire process. So the quality and amazing taste of your favorite brew has everything to do with the hard work of everyone involved - from plucking to bagging the leaves.

Among our tea partners, we are delighted to count four tea factories led by women, or where women are decision makers: Koga cha gyo in Yame, Unoike seicha in Yame, the Ureshino Association of Kamairicha in Saga, and Takahashi cha en in Oita.