Premium Organic Houjicha

Prix régulier $10.00
At a glance

A unique premium organic houjicha accented with notes of maple sap, toasted hazelnut, and light caramel. Made from first-harvest green tea with no pesticide or chemicals.

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This premium organic houjicha is comprised of lightly roasted, golden-hued stems made from the highest-grade, first-harvest kukicha (shiraore). Its fragrant, cedar-like aroma is followed by a sweet, light-bodied liquor. The tea is accented with notes of maple sap, toasted hazelnut, and light caramel. This comforting tea is the perfect tea to enjoy with a meal or to end your day with.

You can enjoy the whole leaves brewed with either hot water or cold water (using one of the filter-in bottles available here).

JIRO houjicha comes in whole leaves and in powder, which is perfect to bake cakes and cookies, to make houjicha latte or simply mixed with cold or hot water to prepare it on the go or at the office. Like with matcha, powdered houjicha gives you the chance to ingest the entire tea leaves, and so you benefit from all their nutrients!

JIRO is made by Irie san in Yame, according to the same strict rules he uses for our best-selling high-grade sencha, JUN: zero pesticides, zero chemicals, respectful of the soil and the environment that allows his tea leaves to grow strong and beautiful at the top of Yame mountains. And don't forget to pair JIRO with Mariëlla's Satay recipe !

Did you know?

Roasted in porcelain pot over charcoal, houjicha is made from green tea leaves and stems that have been steamed. Houjicha is still green tea despite its chestnut color that will remind you of black tea. The fermentation process has been stopped, so you benefit from the full power of green tea antioxidants. Super easy to prepare, you simply pour boiling water over it and let it brew for 30 seconds.

The roasting process lowers the caffeine contents of the tea, and so houjicha has next to no bitterness and it can be enjoyed anytime during the day by everyone. Very affordable yet delicious, houjicha is loved by families and tea farmers throughout Japan, especially during meals.

*Due to the packaging size, JIRO (whole leaves) is only available in plain bag (no washi wrapping).


Net Weight: 100g
Harvest: 2023
Origin: 100% Japanese tea from Yame
Quality and type: Premium Houjicha
Organic: Yes
Cultivars: Yabukita
Conservation: 1 year unopened
Optimal tasting: within 6 weeks after opening

Brewing Instructions

tea leaves Tea for 2
10g / 0.35 oz

water dosimeter Water
200ml / ~6.76 fl oz

tea spoons Temperature
100C / 212F

time iconTime

Tasting Guide

Aromatic Profiles


Irie Toshiro became convinced of the health benefits of green tea when, at 20, he suffered from gallstones and recovered quickly thanks to taking up to drinking green tea from his hometown, Yame.

For 35 years now, Irie san has invested his time and energy to grow 100% chemical- and pesticide-free green tea. As such, he was one of the first tea producers in Japan to embrace organic tea production. Along with his son, he shows the utmost care for his fields and the environment, and is a fervent defender of sustainable agriculture and tea production.

What Customers say

Customer Reviews
4.8 Based on 11 Reviews
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Robert G.
United States United States

Another wonderful tea

This is my late afternoon tea. Stronger taste, glow and caffeine totally enjoyable.

Alexander Z.
United States United States

strong hojicha

The roasted flavor you expect from a hojicha. It's actually strong enough that I've found it best to combine the first, second, and third steepings together (heathen!) to create a more balanced, milder flavor.

United States United States

Premium houjicha

Same as with the organic houjicha powder, the tea itself is pretty robust. So you will want to get the leaf to water ratio just right so you don’t accidentally make too strong of a brew. Aside from that this is a great organic houjicha. It has a wonderful toasty/roasty aroma, as well as flavor. It’s a great late afternoon/evening tea to enjoy on a daily basis.

Audrey T.
Singapore Singapore

JIRO houjicha

So delicious and smooth. The roasted, smokey notes are more assertive when ***** hot, and slightly tamer when chilled. Love this, and friends who've tried it have said it's a cut above other houjichas they've tried. This will go into my regular rotation.

Jared E.


I purchased this to make houjicha chai and it is delicious. Soy milk, various fresh ground spices, small piece of dark chocolate, maple syrup, fresh ginger, coconut cream. All mixed together and brewed with this houjicha makes a great spiced drink.

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