In 2010, Ooyama Yoshiaki san, son of Jisaku Ooyama, became the fourth generation owner of the Ooyama tea plantation (Higashi-Sonogi, Nagasaki pref.). He gained business experience by managing a record shop in Tokyo in his twenties.
He has set a clear goal of increasing direct sales to customers to fight against the general trend of decreasing green tea sales in Japan, including by targeting overseas customers.
Continuing the award-winning work of his father, Ooyama san wishes to develop new business opportunities, such as producing matcha and organic tea. We are looking forward to enjoy these in a near future !
AWARDS
Lifelong Dedication Awarded
Not only has Ooyama san's tea won the Agriculture Minister’s Award, but he also received the Yellow Ribbon Medal of Honor for his service to the community.
Indeed he is also an active member of the Higashi-Sonogi Tea Tourism association and has been and still is promoting green tea tourism in the whole area.
THE HIGASHI-SONOGI REGION