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Irie san became convinced of the health benefits of green tea when, at 20, he suffered from gallstones and recovered quickly thanks to taking up to drinking green tea from his hometown, Yame. 

For 35 years now, Irie san has invested his time and energy to grow 100% chemical- and pesticide-free green tea. As such, he was one of the first tea producers in Japan to embrace organic tea production. Along with his son, he shows the utmost care for his fields and the environment, and is a fervent defender of sustainable agriculture and tea production.