WHAT IS SHINCHA ?
Shincha means ‘new tea’ and refers to the tea made from the very first harvest of the year. The best green teas are made with leaves plucked at that time, and green tea lovers wait impatiently for it because those are the best and youngest leaves of the year. This label is used for about four-six weeks.
While it is traditionally associated with sencha, all green teas of the highest quality made from the first harvest of the year (gyokuro, kabusecha, shiraore, tamaryokucha, kamairicha) can be called shincha.
Even when you order tea later in the year with us, the producers use the leaves they picked during the first harvest to make fresh batches. They store hundred of kilos of whole leaves in huge refrigerated places and process them throughout the year. The second harvest (May-June depending on the area) also yields superior quality tea but cannot be labeled ‘shincha’.