Competition Matcha

Regular price $46.00
At a glance

A rare and exceptional competition-grade matcha, extra sweet and fragrant, umami rich and with high levels of caffeines and theanine.

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A rare and exceptional A rare and exceptional competition-grade matcha from Yame, creamy, extra sweet and with a remarkable fragrance, and just the right amount of bitter notes.

The vibrant emerald green of its fine powder is beautiful. Its rich umami leaves a wonderfully smooth mouthfeel. Its high levels of caffeines and theanine help your body and mind stay focused and packed with energy. A extraordinary treat for the most demanding matcha connoisseurs.

Here is what Yuka san, our tea instructor, says about ITARU: “ITARU is a matcha that tastes like happiness. It contains a lot of umami, it is sweet and subtly astringent. This matcha has vegetal and nutty notes while being superbly smooth. It has a pronounced full-bodied aftertaste that distinguishes it from other matcha. It stays in the mouth for a long time and makes you want to go back to it.

Good for making usucha (light matcha) and koicha (strong matcha). As koicha, its flavors are rich and splendid! I find it delicious no matter how you drink it.”

Like with all matcha, please store ITARU in your fridge and keep it away from heat sources and direct sunlight.

Food pairing recommendations

You may enjoy this tea by itself or pair it with a wagashi, a piece of chocolate, or a dark chocolate truffle.

For even more information and guidance on ITARU, you can enjoy the complete review by Alex Ahearn in our tasting corner.


Net Weight: 20g
Harvest: 2022
Origin: 100% Japanese tea from Yame
Quality and type: Competition Matcha
Organic: No
Cultivars: Yabukita
Conservation: 6 months unopened
Optimal tasting: within 3 weeks after opening

Producer Information


Mizota Chisako san was born in Fukuoka prefecture in 1937. She got married at age of 19 and began to farm green tea. She worked hard every day, even when it was rainy or windy. The couple decided to open a tiny tea shop.

After her husband won the top prize of the All Japan Green Tea Competition, a government award, their green tea became a sensation throughout all Japan.

What Customers say

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